Selling a property is often perceived at first glance as a quick step, especially in high-demand areas where the market is tight. Yet many owners find that their property remains on the market for several months without finding a buyer. In many cases, this delay is not due to a lack of potential buyers, but to common mistakes that slow down the transaction. Understanding these pitfalls can help optimize the sale process and reduce the time it takes to close a sale at the right price.

Setting the price too high

One of the most frequent mistakes when a sale takes longer than expected is overpricing the property. Many sellers set a price based on personal attachment, renovation costs, or even the price at which they originally bought the property, without considering the actual market, its specificities, or potential changes. As a result, buyers—well-informed through online listings and available estimates—quickly notice when a property is priced above its value.
An overly ambitious price leads to several consequences: fewer visits, prolonged negotiations, and ultimately a loss of credibility for the listing. In some cases, a property that has been on the market for too long can even arouse suspicion. Conversely, a coherent price, based on local references and validated by a professional, attracts more buyers and encourages quicker offers.

Low-quality photos

Today, most property searches begin online, making photos the first showcase of the property. Posting dark, blurry, or poorly framed images is a mistake that can discourage potential buyers before they even visit.
On the other hand, bright, carefully taken photos create a desire to see the property in person. Some agencies even offer home staging or professional photography services, highlighting the space, lighting, and key features of the property. Investing in high-quality visual presentation often significantly reduces selling time.

A poorly prepared property for visits

A cluttered, poorly maintained property or one with overly personalized decor can negatively affect visitors’ perception. Buyers need to be able to easily envision themselves in the space. Cluttered rooms or unfinished work can distract them and complicate negotiations.
Before putting a property on the market, it is advisable to declutter, carry out minor repairs, and, if necessary, refresh the paint. The goal is not to completely transform the apartment or house but to create a neutral, welcoming atmosphere that appeals to the widest audience.

Missing or incomplete technical reports

Regulations require the seller to provide a set of technical reports (energy performance, asbestos, lead, electricity, gas, etc.). When these documents are missing or outdated, the transaction may be delayed because the buyer does not have all the necessary information to make a decision.
Anticipating this step is essential. Having all diagnostics completed before signing the preliminary contract saves time and builds trust, as the buyer knows exactly the condition of the property.

Une annonce imprécise ou incomplèteAn unclear or incomplete listing

Writing the property listing is another key element in a successful sale. A vague description that does not highlight the property’s advantages or omits important information (fees, exact area, year of construction, recent work) may generate fewer inquiries.
Buyers look for precise details to compare options and see if the property meets their criteria. A clear, structured, and transparent listing attracts more qualified prospects and limits unnecessary visits, speeding up connections with serious buyers.

Limited availability for visits

Being rigid in scheduling visits is also a barrier. If the seller or their agent offers too few time slots, potential buyers may turn to other properties that are easier to view.
It is better to be flexible and offer multiple visiting opportunities, including evenings and weekends, to match buyers’ schedules. Greater availability naturally increases the chances of closing a sale quickly.

Neglecting professional support

Finally, attempting to sell alone, without a real estate agent, can lengthen the process. While it may save agency fees, selling requires expertise in pricing, communication, visit management, negotiation, and legal aspects. Many individuals underestimate the complexity of these steps.
A professional brings not only local market knowledge but also a network and tools to showcase the property. Their involvement can save valuable time and secure the transaction, especially in competitive areas.

Source : edito.seloger.com